APAP/NYC 2012 hosts ‘JazzConnect: Building Jazz Culture – Local to Global’

The Association of Performing Arts Presenters features jazz – its leaders, masters and music – at annual performing arts industry conference in New York City

Washington, DC (December 16, 2011) -­‐ The Association of Performing Arts Presenters will host a series of special sessions devoted to jazz and jazz musicians at the organization’s conference APAP|NYC Jan. 6-­‐10, 2012, in New York City. The conference is the largest annual gathering of performing arts industry professionals, and the jazz track offers both free and registration-­‐ required events.

The series kicks off with the JazzTimes DIY Crash Course, a pre-­‐conference workshop, in collaboration with JazzTimes magazine, Thursday, January 5, 2012, at the Sheraton Hotel and Towers. The day of workshops and presentations – which is free and open to the public – is geared toward both emerging and established artists, as well as jazz and performing arts professionals and students.

Among the workshop topics are: “Music for Sale: New models for selling your music”; “Breaking through the Clutter: Social media for publicity, promotion and profit?”; “New Models for Jazz Performance and Touring: Going beyond the traditional club and festival circuit”; “The Jazz Artist as Small Business Owner and Manager.” Throughout the day, artists and professionals will deliver “solo spots,” short TED-­‐like inspirational presentations.

Lee Mergner, event organizer and the publisher of JazzTimes, designed the program to provide practical and tangible information about navigating professionally in an increasingly challenging economic landscape.

“Things are tough out there, but we didn’t want the sessions to be a series of ‘woe is us’ laments,” says Mergner. “It was important for us to include new voices from the jazz community to talk positively about their past experiences as well as their vision for the future. In the last few years, we’ve seen many new models emerging from a younger generation of artists and professionals, and that had to be the focus for the DIY Crash Course.”

The JazzTimes DIY Crash Course is the one-­‐day precursor to JazzConnect: Building Jazz Culture – Local to Global, a jazz track that runs throughout APAP|NYC 2012 (Jan. 6-­‐10, 2012) at the Hilton New York. Dynamic and inspiring leaders, speakers and visionaries will explore ways to build and support a cultural community through jazz and to improve branding and advocacy. The opening and closing sessions – JazzConnect: Building Jazz Culture 9 a.m. Friday, Jan.6, and JazzConnect: Taking Action 2 p.m. Tuesday, Jan. 10 – will frame the overall discussion. Both are free and open to the public. (The additional five sessions are part of APAP|NYC and require registration.) The full seven-­‐session series of JazzConnect will culminate in the NEA Jazz Masters Awards concert at Jazz at Lincoln Center.

“The modern culture of music discovery is running at a breakneck speed, and jazz needs to insert itself in these new streams of access,” says Peter Gordon, music industry leader and JazzForward Coalition co-­‐founder. “If given the tools to break out of old paradigms of thought and develop new models of thinking, all our horizons widen. This is our challenge for JazzConnect. We are here to motivate, provoke, stimulate and encourage new seeds of thought. Jazz has a well documented past, but now is not the time to be passive bystanders. Now is the time to race forward as active stakeholders in our future.”

The JazzConnect series will highlight a number of music industry experts and is designed to take a top level view of the issues affecting the jazz industry and solutions for a thriving culture moving forward.

“We are pleased to host the JazzTimes DIY Crash Course and JazzConnect at APAP|NYC because jazz is an indigenous art that is integral to our identity as a nation,” says Mario Garcia Durham. “We are also fulfilling the mission of APAP by supporting the jazz presenting field as well as the emerging and professional artists and leaders within it.”

A core group of leaders in the jazz industry – including Marty Ashby, Sara Donnelly, Ken Druker, Erika Floreska, Gordon, Mergner and others – collaborated with APAP develop comprehensive programming that features many stars from the world of jazz including: George Wein, Gerald Wilson, Dafnis Prieto and Ambrose Akinmusire. Wein will also receive the 2012 APAP Award of Merit for Achievement in the Performing Arts.

Additionally, the Jazz Journalists Association will hold several sessions concurrent with the conference. (Registration for the JJA sessions is not inclusive of APAP|NYC conference or jazz tracks. To attend the full jazz track, participants must register for APAP|NYC.)

Schedule of Sessions:

Concourse A, Hilton New York

Thursday, January 5, 2012

10:00 am SOLO SPOT (10 minutes)
Vijay Iyer

10:15 am WORKSHOP (60 minutes)
Music for Sale: New models for selling your music
With Borders and other traditional retail outlets shutting their doors, channels for distribution of recorded music have changed dramatically. Beyond iTunes there are many online music services for sales and airplay. This workshop discusses strategies for the emerging artist to navigate this new and always evolving sales landscape.
Moderator: John Newcott (WBGO)
Phillip Bailey (Concord Music Group)
Erol Cichowski (IODA)
Forrest Faubion (Allegro Media)
Marc Free (Posi-Tone)
Bret Sjerven (Sunnyside)

11:30 am SOLO SPOT (5-10 minutes)
Jason Crane (The Jazz Session)

11:45 am WORKSHOP (60 minutes)
Breaking Through the Clutter: Social media for publicity, promotion and profit?
As traditional print & broadcast media become more and more obsolete, as the record store has all but died, as digital retailers and editorial websites have increased in power and influence, a new culture of readers and consumers has emerged—a group that goes first and foremost to the internet for all of its information & entertainment needs. We discuss this culture and how they interact with each other in real time. Topics will include Facebook, Twitter, YouTube, Pandora, Last.fm and other important ways social media is used to spread the word on music and other topics.
Moderator: Dmitri Vietze (rock paper scissors)
Kevin Calabro (Calabro Music Media)
Dick Huey (Toolshed Marketing)
Josh Jackson (The Checkout)

12:45 pm BREAK (60 minutes)

1:45 pm SOLO SPOT (10 minutes)
Fay Victor

2:00 pm WORKSHOP (60 minutes)
New Models for Jazz Performance and Touring: Going beyond the traditional club and festival circuit
The days of a jazz club in every city are over and large venues are only looking for big names, but there are all sorts of new performing opportunities available to emerging artists, both in New York City and across the country. Presenters and booking agents share what they know from the frontlines.
Moderator: Jim Macnie
Mark Christman (Ars Nova Workshop)
Jeanna Disney (International Music Network)
Brice Rosenbloom (BOOM Collective)
Meghan Stabile (Revive Music Group)
Myles Weinstein (Unlimited Myles)

3:15 pm SOLO SPOT (10 minutes)
Steven Bernstein

3:25 pm WORKSHOP (60 minutes)
The Jazz Artist as Small Business Owner and Manager
As musicians add fundraising, promotion, producing, recording, distribution, management and booking to their skillsets, individuals are becoming organizations. Some thrive on collective output and multiple platforms. What are the benefits and challenges to incorporating, becoming a non-profit entity, seeking fiscal sponsorship, and taking on self-management/promotion?
Moderator: Sara Donnelly (Arts Consultant)
Ben Allison
Taylor Ho Bynum
Dianne Debicella (Fractured Atlas)
Marcus Strickland (Strick Muze)

4:30 pm SOLO SPOT (10 minutes)
Matt Wilson

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