ORIGINALLY DIGITAL-ONLY EPs COMPOSED BY DOUGLAS AND PERFORMED IN INFORMAL ‘SESSIONS’ WITH BRASS ECSTASY, RAVI COLTRANE, VIJAY IYER, LINDA OH, MARCUS GILMORE, AND NEW MUSIC ENSEMBLE SO PERCUSSION
SERIES LAUNCHED VIA NEW GREENLEAF WEBSITE, MOBILE SITE,
CLOUD & UPCOMING iPHONE/iPAD APPS
Ever since pioneering jazz trumpeter Dave Douglas launched his Greenleaf Music imprint in 2004, the label has been ahead of the curve in embracing new media and technology. Greenleaf was one of the first jazz labels to have a blog and a web store that catered to listeners wanting various high-quality digital formats. In doing so, Douglas recognized the importance and value of not only delivering music, but also offering artistic insight into the process of being a creative musician and consumer preference for differing audio fidelities.
Douglas acknowledges the importance of technology to him as an artist, “It feels like the relationship of the artist to the listener is changing, especially in the recorded domain. Listeners have more choice in how they interact with music, and an artist can provide more choices and more immediacy. I feel like new formats are an extraordinary opportunity for music and sound artists. In the case of Three Views, the GPS system gave me the spark to ignite these three sets of new music.”
Greenleaf’s activities over the last seven years represent a major paradigm shift – especially for the jazz world – in the way music is consumed, delivered and complemented with “extras.”
The latest development in delivering new music in a new way is the Greenleaf Portable Series. Launched in June 2011, the series digitally delivers volumes of new music, composed and arranged by Douglas and performed with a cross-section of the finest musicians in contemporary jazz and beyond — including Douglas’s Brass Ecstasy, a quintet featuring Ravi Coltrane on tenor saxophone and pianist Vijay Iyer, bassist Linda Oh and drummer Marcus Gilmore, as well as the new music ensemble So Percussion.
Three Views finds the prolific trumpeter and composer at his highest artistic peak. The records seem immediate with all the top-tier players playing with an intensity not often heard on present day jazz recordings.
For Volume 1, Rare Metals, Douglas convened his newest band, Brass Ecstasy—fresh off the acclaimed release United Front: Brass Ecstasy at Newport—for recording 5 new compositions and an arrangement of the classic Strayhorn tune “Lush Life.”
Following Volume 1, Douglas invited Ravi Coltrane, Vijay Iyer, Linda Oh, and Marcus Gilmore to play new music for this special quintet. Upon release on iTunes, Orange Afternoons shot to #1 on the iTunes jazz chart generating a buzz rarely seen in the jazz world, especially for a digital-only release.
For the final GPS release of 2011, Bad Mango the quartet So Percussion joined Douglas in the studio for what is a truly unique album even for the ever-searching trumpeter. Playing new compositions along side works from Douglas’ album Witnessand from his early 1990s band Tiny Bell Trio, Douglas is accompanied by marimba, musical saw, glockenspiel, and many non-traditional percussion instruments.
Douglas unveiled the GPS via a newly developed website optimized for mobile platforms, a cloud player that gives instant access to Greenleaf’s growing catalogue as well as an upcoming free app for the iPhone and iPad.
In addition to developing new distribution methods, Douglas is exploring creative avenues that might present themselves as a result of the new format. The Greenleaf Portable Series is the first result – shorter sessions, recorded in a day, presented more quickly to the market without the delays of putting out a CD.
“I liked the idea of streaming the music directly to listeners, and it seemed that CD length might not be the best representative in the new medium,” explains Douglas.
“Also the idea of shorter, more informal sessions appealed as it harkens back to the way jazz albums used to be recorded. The GPS gave me an outlet for a lot of new tunes and presented me with a way to record with some musicians I really admire but with whom I rarely get to play,” remarks the trumpeter.
Though Greenleaf recognizes the demand for digital and alternative content delivery methods, the label and its owner still also love the real deal, so Greenleaf is offering a very limited edition box set version of the first three volumes of GPS with beautiful artwork and packaging that our customers have come to appreciate from Greenleaf.
Three Views represents not only the three different vantage points presented here of Douglas as a composer, but also the three ways listeners can now listen to Greenleaf products – on a computer, on a mobile device or on their stereo.










